Winter lip care is important to me because there is nothing worse than chapped sore, splitting lips. I've tried a million and one lip balms in my search for the perfect one and while some will provide protection for a while it's as if their effectiveness wears off after a few weeks of use. And some (I'm looking at you Palmers) just irritate my lips no end.
I also find that some lip balms (Burts Bees and E45) are brilliant in healing my lips if they get chapped, but not so great at stopping the chapping from starting in the first place, which for me is the aim of the game. And to that extent I've always applied Vaseline whenever I have to go out in cold or windy weather because, love it or loathe it, Petroleum stops the wind from getting to my poor lips.
But now I've found something that has usurped Vaseline from it's place in my handbag and has become the first thing I reach for when I head out the door.